Performance Marketing Manager

Job Description:

1. Strategic Planning & Growth Marketing

• Develop and implement integrated marketing strategies aligned with business objectives.

• Design full-funnel marketing plans (awareness, interest, conversion, loyalty) with clear KPIs and ROI targets.

• Identify new growth opportunities across emerging platforms and markets.

  
  

2. Performance Marketing

• Plan, manage, and optimize paid digital campaigns across Google Ads, Meta (Facebook/Instagram), TikTok Ads, and XHS Ads.

• Drive conversion-based campaigns with strong focus on CAC, ROAS, and LTV.

• Analyze A/B test results and user behavior data to optimize ad creatives, targeting, and bidding strategies.

• Retargeting and funnel segmentation for remarketing campaigns.

3. TikTok & XHS Marketing

• Lead TikTok & Xiaohongshu strategy covering both paid ads and organic content.

• Collaborate with influencers, KOCs, and content creators for user-generated content (UGC) and community buzz.

• Plan and execute TikTok/XHS campaigns aligned with key trends, brand moments, and local culture.

• Monitor TikTok/XHS algorithms, trends, and content performance to optimize visibility and engagement.

4. Content Marketing & SEO

• Develop a strong content calendar across platforms (website, social, blogs, TikTok/XHS, YouTube).

• Work with internal and external teams to produce impactful creative assets (videos, carousels, reels, storytelling).

• Ensure content consistency across channels and alignment with the brand voice.

• Support organic traffic growth through keyword-optimized and trending content.

5. Data Analysis & Reporting

• Use platforms like GA4, TikTok Ads Manager, Meta Ads Manager, XHS backend, etc. to analyze campaign results.

• Track and report on KPIs including CTR, CPA, ROAS, engagement rates, and organic reach.

• Present performance dashboards and optimization plans to leadership.

6. Team & Collaboration

• Coordinate with product, sales, creative, and influencer teams to align marketing priorities.

• Manage freelance creators, agency partners, and vendors for campaign execution.

• Mentor junior team members and contribute to hiring efforts as needed.

  
  

Requirements:

• Bachelor’s Degree in Marketing, Communications, Business, or related field.

• 5+ years of experience in digital marketing, with at least 2 years managing TikTok and/or XHS campaigns.

• Proven track record in performance marketing and content-led growth campaigns.

• Strong understanding of Chinese digital platforms and consumer behavior (especially XHS).

• Proficiency with tools like Google Ads, Meta Business Suite, TikTok Ads Manager, Google Analytics (GA4), and XHS backend.

Preferred Qualifications:

• Experience in eCommerce, DTC, FMCG, or beauty/wellness industries.

• Fluent in Mandarin is a plus (especially for XHS content management).

• Hands-on creative skills (video scriptwriting, basic editing, copywriting) are a bonus.

Please contact hr@boxcube.asia to apply for this role!